The 4As membership marks a significant milestone in Shirofune’s journey to support agencies and brands globally with industry-leading automation solutions. As an organization that represents the most ...

In a deal that marries two of the industry’s most effective and influential trade associations, the American Association of Advertising Agencies (4As) has acquired the Coalition for Healthcare ...

NEW YORK, May 7, 2025 /PRNewswire/ -- The 4As (American Association of Advertising Agencies) is proud to announce the appointment of Justin Thomas-Copeland as its next Chief Executive Officer.

Agencies that don’t comply with the American Association of Advertising Agencies’ (4As) Transparency Guiding Principles of Conduct (TGPC) will risk losing their memberships. Under the new rule, which ...

In response to continuing shifts in the healthcare and data privacy landscapes, the American Association of Advertising Agencies (4As) today issued a white paper ...

Justin Thomas-Copeland, chief executive of the 4As, wouldn’t put it quite so bluntly. But after 70 conversations with ...

Chan, managing director of MEC, officially took over the presidency of 4As on 1 October. With 18 years of local and international media advertising experience, she was a founding member of MEC Global ...

The government department invited agencies to pitch for its advertising business earlier this month via an open brief published in the national press. The 4As has since criticised IRDA for not ...

The changing structures of the major ad agency networks is just part of the nature of the industry believes the recently inducted 4 As president and chief executive officer, Marla Kaplowitz who ...

A 4As' research survey last week of 1,000 consumers looking at changing consumer attitudes during the COVID-19 pandemic found that 43% of respondents said it’s “reassuring” to hear from brands they ...

Industry experts: (from left) Ryusuke, Lee and Mun. Lee brings a wealth of experience to his new position, having previously served as the president of 4As for three terms (six years) and the group ...