4Sales today announced the launch of its brand new in-house creative strategy PL4Y at Channel 4’s Upfront 2016 event in London. From next year PL4Y will drive all of 4Sales’ responses to campaign ...

Channel 4 has partnered with Royal National Institute of Blind People (RNIB), alongside five advertisers to enable viewers for the first time to ‘see’ an ad break through the eyes of two million ...

Channel 4 has announced the launch its new ad targeting technology, Premium Video Ad Xchange (PVX), which will allow advertisers to buy demographic audience segments on its All 4 service across ...

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