Most of the time when you go to the bank, you’re engaging in the simplest transaction possible: adding money into or pulling money out of a free checking account. But you didn’t pick that bank because ...

B2B Marketing and Ogilvy carried out a research project among B2B marketers to discover the biggest issues they are faced with. The roundtable discussions revealed that their greatest concerns were ...

How about Airbnb’s 2017 email campaign during Hurricane Harvey, which offered water-themed vacation homes alongside the promise that one could spend their entire trip ‘without touching dry land’.

Customer pain points can lead to innovation and growth. As an entrepreneur, recognizing an unaddressed customer pain point can inform your next startup venture. As a leader, understanding your target ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...