Comcast's FreeWheel has introduced an AI powered Context Engine for premium video ad targeting, aimed at improving how ads ...

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...

Today, DISQO, the leading provider of advertising intelligence, and Comcast Advertising, the advertising division of Comcast, the global media and technology company, announced that DISQO will provide ...

Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S ...

The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove ROAS. A local tourism bureau saw nearly $23 million in hotel revenue and a nearly 13x ...

In survey of brand and agency advertisers, 77% say AI is transforming the industry but majority say the most meaningful results are yet to come Advertisers see measurement and attribution as the ...

It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...

Borow, who helped launch Universal Ads, will oversee the ad buying platform as it heads into its second year and next phase of growth. “Universal Ads has built a strong foundation in its first ...

to remove barriers and give advertisers access to premium TV audiences. NEW YORK--(BUSINESS WIRE)-- Today, Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative ...

Comcast Advertising and Adara Launch One of the First Attribution and Measurement Solutions for the Travel & Tourism Industry Based on First-Party Deterministic Data at Scale The offering directly ...