Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film. Shot by Glen Luchford
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A journey into the Alps with The North Face x Gucci collection, designed by Alessandro Michele—a collaboration that celebrates the spirit of exploration. The video pulls focus on key pieces from the collection, a jumpsuit, and backpacks containing ECONYL®—a nylon fabric sourced from regenerated materials (from fish nets, carpets and other scraps). Discover more on.gucci.com/TheNorthFaceXGucci_. | Gucci
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